Everything. Exceptional.
A wish from the heart: To create a special place for equally special people. In the middle of nature, high above Merano with its breathtaking views. With its headstrong and individual character. Hirzer 2781 - Your 4 Star Superior Pure Pleasure Hotel in Hafling near Merano.
Something different, but always exceptional.
Are you ready for a look behind the scenes?
Designer rooms
Stylish & elegant
Your eyes can never get enough. Be astonished and admire everything: The harmonic colour combinations. The modern elements. Unique collector's items. The discreet design of the interior designer Harald Margreiter pampers all your senses.
Peak of delight
Soul food & Divine Cuisine
Impressive aromas, subtle compositions. Poetry on a plate and in a glass. Eating is an art. Every art conceals its small secrets and tells a wonderful story.
“Luxury means freedom.
Experience the Hirzer feeling. Feel free.”
Be happy
Rest & Wellness
Breathe in: Warmth. Fresh air. Delicate feel-good aromas. Breathe out: Your day-to-day, your worries and all the rest. Rediscover your balance, with intuition, as power can be found in deep relaxation.
Love nature
Coolness of summer & winter magic
Surrounded by greenery, in the middle of a winter wonderland. A box seat with a view of the Hafling high plateau and front row seats: Multifaceted. Natural. Real. Experience the variety. At all times.
Useful information for your holiday
Where is Hotel Hirzer 2781 located in Avelengo near Merano?
Hotel Hirzer 2781 is a 4-star superior hotel surrounded by nature on a sunny plateau above Merano, only around 10 km from the spa town. Guests enjoy uninterrupted panoramic mountain views and easy access via a scenic road that is open all year round.
How far is Hotel Hirzer 2781 from Merano?
Hotel Hirzer 2781 is located approximately 10 km above Merano. By car, the journey takes around 15 minutes along the panoramic road. With the South Tyrol Guest Pass included, you can also use public transportation free of charge.
What makes Hotel Hirzer 2781 unique?
The “Pure Pleasure Hotel” combines the distinctive design vision of interior architect Harald Margreiter with a breathtaking natural setting and panoramic mountain views. As a family-run 4-star superior hotel, it lives by the promise: “Different, yet always exceptional.”
What activities are available around the hotel?
Guests can enjoy hiking, mountain biking, golfing, horse riding and skiing in the Merano 2000 area right on the doorstep. The included South Tyrol Guest Pass also allows free use of buses, regional trains, and selected cable cars throughout South Tyrol.
Who is Hotel Hirzer 2781 best suited for?
The hotel is ideal for couples, gourmets, design lovers, and active travelers seeking relaxation and style. Its combination of tranquility, architecture, and modern elegance creates a unique atmosphere for discerning guests.
Is the South Tyrol Guest Pass included?
Yes, the South Tyrol Guest Pass is included in the room rate and grants free use of buses, regional trains, selected cable cars, and other public transportation services throughout South Tyrol.
How can I arrive by train or plane?
We offer a transfer service for guests arriving by train or plane. Simply let us know your arrival time in advance, and we will gladly organize a transfer for you at an additional cost.
Is parking available at the hotel?
Yes, every room includes a complimentary parking space in the hotel garage. Electric vehicles can also be charged at the hotel’s charging stations for an additional fee.